Project: IBM AnalyticsZone
Platform: Website
Role: UX/UI, icon design
Documentation Created: Idea generation, competitive research, user persona, user flow, IA, wireframe & annotation
Site: IBM AnalyticsZone
Project brief
IBM AnalyticsZone is the place to be for personal analytics. You'll find free analytics software, lots of apps and a community to help you get up and running. And there's an abundance of compelling insight and guidance on the best practices in analytics.
I work with stakeholders, project managers, visual designer, copy, and developer at IBM Design Lab under scrum and agile development. We redesign IBM AnalyticsZone in a short period of time.
Ideation & Process
We start with competitive analysis and discover the strong points and shortcomings from competitors.To consolidate the findings redefine the user flow and information architecture.
Innovation
IBM AnalyticsZone is a product outside of IBM products because the target user is public instead of enterprise. Therefore, We redesign the information architecture to show the power of content from public. At the same time, we also design dynamic filter to filter the content. Users will find the information according our category more efficiency.
Site map - Before
Website screenshots from original site
Key findings:
- Images of Data visualization shall be focus point at the home page instead of the red car.
- Two download and community section is confusing.
- It is more friendly and clear for users to add navigation section.
- Two download and community section is confusing.
- Demo video will drag more attention
- Move “chat with IBM” to the footer
- Adding social icons
- (Feature)Promotion space shall feature new campaigns and promote new products
Site map - After
Website screenshots
Icons
