Project: MTV iPhone App Refocus
Platform: iPhone
Link: MTV App
Role:
Review users' interview and quantitative data to come up with recommendations for redesign MTV iPhone App.
Documentation Created: Data Analyze, Low-Fidelity Sketch
Project brief
Analyze quantitative data & quality research to understand the user and current behavior and usage.
Explore and ideate around Video Discovery for the MTV iOS App for iPhone.
Challenge
- Understand general impressions, use, and feedback about the App
- Review the features and explore UX
- Understand consumer preferences and obstacles
- Explore how the App is used in a second screen capacity
Target Users
- Super fan – a small, but present group who have a large appetite for all things related to their target obsession (a show, a celeb, a topic)
- In the know – likes to be caught up on the cultural topic/show to maintain social relevancy, driven by FOMO - "Fear Of Missing Out"
- Explorer – more the casual browser: trying new shows, looking up details about our shows/cast etc
Documentations
Report
Data Analyze
