Client: Moveline
Project: User research
Platform: Website & mobile web
Role: UX Researcher
Collaboration: Stacey Lawrence, Jessica Han, Ramya Baratam
Documentation Created: Idea generation, competitive research, user persona, user flow, IA, wireframe & annotation
Site: https://www.moveline.com/


Project brief
Kelly, founder of Moveline asks us to improve Moveline from two perspective:
1. Increase conversion rate to do inventory
2. Brand and create awareness for moveline.com


Web screenshot




Interviewing remote users


We use Ethnio to recruit qualified users. After landing at the homepage of Moveline, users will be asked to fill out basic information to be selected interviewee. When we interview users, we use Go to meeting to record users' navigation and the meeting.


Ideation & Process

Current user flow



Improve user flow



Findings & Recommendations

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